2011 was an Amazing Year for Android Technology

2011 was obviously a fantastic calendar year for Google's operating system, Android. It's smartphone market share has been growing rapidly. Accordingly to Gartner, Android made of about 53% of the smartphone shipments in the next quarter of 2011, then 17% with the Symbian main system and 15% together with iOS from Apple. Apple's share of the market fell 16.6% from a year ago.

Apps Market
Looking at these kinds of numbers, it's safe to say that will Google is currently earning the competition for the cell phone market share. Which may be bad news pertaining to Apple, but they are nevertheless very much ahead in the race. Apple leads Android in the software market, with the Apple Store having 18 billion downloads available, while Android os has just reached 10 million downloads inside Android Market. However, Google android is certainly catching up, with a rate of growth of 1 million downloads per month. At this tempo, it's just dependent on time prior to Android Market overtakes the Apple Store in apps data.

While there is a great deal of buzz surrounding the growth of Android mobile phone, the Apple Store still beats your Android Marketplace in a very critical area -- revenues. Though Google includes a huge share of the market in the programs field, their Android market doesn't create publishers nearly as much money as Apple does. The actual app developers still select iOS first regarding launching virtually any app because they see much more profit potential. As outlined by Pipar Jaffray, a U.S. expense banking firm, Android developers earn only 7% of what iOS Apple Store earns for its builders.

In terms of quantities, Apple's App Store has gained about $4.9 billion inside gross income for paid for apps, even though the Android Information mill estimated to possess earned just $330 million in that market. Apple will be beating Android os in this area, mostly because of its too much to handle success in the paid applications market. You can find far more totally free apps with an Android compared to an iPhone as well as iPad. About 14% of Apple's app downloading are paid for ones, when compared with only 1% with regard to Android. Google is not used to the paid out apps enterprise and still has to learn how to help it become into a major revenue-earner.

Platform
The main reason behind a real huge difference within revenues is the cultural gap between these platforms. Apple has been able to construct an ecosystem around their products that tends to make users hard-pressed to modify. However, Google android still doesn't always have any such environment that makes individuals stick to it, the industry great potential for Apple.

Even the approach the two areas are arranged is different. Although Apple's app store is well-organized and has a natural product sales orientation, the particular Android information mill a bit crazy, with more of your focus on free programs. This is the reason why many quality programmers are unwilling to try out their own apps about the Android program; they are rivaling a lot of totally free apps along with monetizing might be difficult. The typical trend has been to make the software for Apple of course, if it becomes common and effective, then go on an Android edition.

Improving the gui of the android market might be an easy thing to do for Yahoo and google, but knowing the need for it is what's crucial.

However, Android os does current some advantages for advertisers within the Apple's App Store. Because of the pure size of its user base, it's really a lucrative location for companies to promote their brands. Establishing an application on Android mobile phone will give these people more eyes than establishing it within iOS.

The Bottom Line
Google android is no hesitation growing rapidly, successful the mobile phone market share and catching up to Apple in total data. That said, Apple continues to be leader within revenues, using this type of trend prone to continue for the particular foreseeable future. Even so, the battle between the two platforms is only beginning and a lot of surprises can unfold in the coming years.

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